We all know the mouth-watering, over-the-top, innovative Crumbl Cookies. From their warm freshly baked bases to their sugary frosted tops, these confections have captured the hearts of many sweet treat enthusiasts. Due to the variety of cookies and desserts, as well as the entertaining, often viral experience of eating their treats, Crumbl Cookies has made a name for itself over the past few years.
How Crumbl Became Crumbl
The story started in 2017 with cousins Jason McGowan and Sawyer Hemsley. Even though they had no baking experience, they decided to open a cookie business as a way to make extra money. The cousins tested different recipes in an effort to create the perfect cookie – their own special chocolate chip. What makes Crumbl’s chocolate chip cookie different from the many others available is its generous size, rich flavor, and an almost raw consistency. McGowan and Hemsley opened their first location in Logan, Utah in 2017. Seven years later and the franchise has opened over 1,000 locations across the U.S.
The Impact of Social Media
Over the past few years, Crumbl’s popularity has spread through their incredible marking methods. In 2020, Crumbl started posting on TikTok, connecting their cookies to younger audiences and promoting their brand with amusing videos. Each week Crumbl uploads a TikTok that presents their weekly flavors. This creates a sense of anticipation and excitement to try the new flavors of the week. Crumbl’s strategy gives it a sense of uniqueness and familiarity among many people. The company also engages with their many fans who make TikToks featuring the cookies. For example, each week thousands of people have contributed by making videos taste testing the new flavors. Showing their raw, honest reactions to the cookies, these videos have become extremely popular on social media. Crumbl often leaves an appreciative or positive comment on these videos making the brand seem welcoming and appreciative of its customers.
What Makes Crumbl Special
Varying from their competitors, Insomnia and Tiff’s Treats, Crumbl has many central qualities that make them unique. Their rotating menu offers new, weekly flavors that are a must try before the week ends. Often their menu includes seasonal specials like their Thanksgiving Pumpkin Pie cookie or their Valentines Day Frosted Strawberry cookie. Although Crumbl is known for their immense portion sizes, they also offer a mini size, which makes their cookies more affordable and appealing to people who have less of a sweet tooth. In addition, Crumbl is known for their over-the-top, extravagant flavors for all tastes. They feature candy themed cookies like chilled twix, the perfect replica of the candy bar, or their breakfast inspired cookies like maple bacon, offering a flawless salty and sweet combination. They even have a wide range of peanut butter cookies for all of the peanut butter lovers.
It is undeniable that the Crumbl Cookie business is not just about their delicious cookies. Since 2017, the Crumbl community has evolved into a nation-wide phenomenon with engaging social media and extraordinary promotional tactics. Crumbl has built a company that is not just about their desserts, but their whole experience. Whether it’s their extravagant flavors, seasonal specials, or their basic chocolate chip cookie, Crumbl has treats for everyone.
