Rihanna’s Transformative Performance at the 2023 Super Bowl



Despite Rihanna’s five-year hiatus from music, the anticipation for her performance during Super Bowl Halftime LVIII was extremely high! Companies like Roc Nation, Apple Music, Mitchell & Ness, and the superstar’s empires, Fenty Beauty, Fenty Skin, and Savage x Fenty, created out-of-the-box marketing campaigns for the superstar’s return back to performing. Their creativity hyping up Rihanna’s performance made The Navy (her fanbase) ecstatic!


During her performance, she pays homage to a decade of hits that made the crowd go insane. Wearing a monochromatic, bold red jumpsuit, Rihanna started her performance with her hit single, “BBHMM”. While Rihanna was levitating in the sky, fans were wondering if the multifaceted artist was expecting again, causing the phrase “Pregnant Again” to trend on Twitter. 


As she transitions to “We Found Love”, she joins her dancers, who are dressed in white monochromatic outfits, on the ground stage. The dancers compliment the pop star nicely as she makes her way along the stage by showcasing her moves during dance breaks. 


During her transition to “All of the Lights”, she shows love to her beauty empire, Fenty Beauty, by touching up her makeup with one of her products. Rihanna begins to levitate again as she sings “Umbrella” as fireworks are set off at the stadium. 


Her electrifying finale with the song “Diamonds” had the entire stadium dancing along. After her performance concluded, a rep of Rihanna’s confirmed that she was expecting baby number two! This being crowned Rihanna as the “First Pregnant Super Bowl Halftime Performer”! Overall Rihanna’s performance gets a 10/10!